Here’s an interesting interview rising west coast rap star, Nipsey Hussle, did back in December. My main reason for posting this is for any aspiring music artists out there to gain some knowledge. Nipsey has been climbing up the ladder of success without any major label backing since 2011. Back in October 2013, he released his Crenshaw mixtape for $100; becoming the first music artist in history to do so. To many people’s surprise, it was a huge success. He sold all 1,000 copies on his day of release. Not only that but he did all of that independently with no major record deal or nothing. I will be going much further in-depth with Nipsey’s story and how it correlates with our concept of “Lucramotives” in the near future.
Nipsey Hussle: Major Labels Don’t Support Talent